Skip to content
Cele
About Cele

Built on trust.
Delivered through execution.

Celestial Synergy International LLC, operating publicly as Cele, was founded in 2023 by a 30-year oil and gas industry veteran. Today the group runs three focused divisions — drilling chemicals, solids-control equipment, and Cele AI Solutions — on one belief: that great partners are defined not by what they stock, but by how reliably they execute.

2023

Founded as Celestial Synergy International LLC

50+

Years of combined team experience in oil & gas

5+

International sourcing markets and supplier corridors

Asset-light

Scalable supply model built around customer requirements

Our Mission

Customer-first, every time.

Cele's mission is to help drilling-fluids companies, operators, and oilfield service providers source the right products reliably, by managing the international supply chain complexity that typically slows procurement down.

We combine 50+ years of combined oil and gas experience with a qualified international supplier network and hands-on trade management capability to deliver supply solutions that actually reach your operation on time and to specification.

Message from our Founder
“I've always believed that great companies aren't defined by what they sell, but by how they show up for their customers, their partners, and their people. Trends change and industries evolve, but trust, reliability, and relationships endure. That's the foundation on which we've built Cele.”
MU
Mr. Muhammad Umer
Founder & CEO
Our Vision

A trusted industrial partner across energy, equipment and technology.

To build a diversified group that companies rely on for critical supply and intelligent solutions — reliable in execution, global in reach, and long-term in relationships.

Our Values
Reliability

We are judged by how dependably we execute — from specification to delivery.

Integrity

Honest commercial terms, clear documentation, and no surprises.

Partnership

Long-term relationships with customers and manufacturers alike.

Depth

Each division runs with genuine specialist expertise, not as a sideline.

Leadership

The people behind Cele.

A small, experienced team with deep roots in oil and gas and a shared commitment to doing right by every customer.

MU

Mr. Muhammad Umer

Founder & Chief Executive Officer

After 30 years in the oil and gas sector, Mr. Umer founded Cele with a clear conviction: that great supply partners are defined by how reliably they execute, not just by how quickly they respond. His experience spans product sourcing, commercial development, and upstream operations across multiple international markets.

30 Years in Oil & Gas
MDK

Mr. Muhammad Danish Khan

Chief Financial Officer

Mr. Danish Khan leads Cele's financial strategy, ensuring the company maintains the commercial discipline and operational efficiency required to deliver competitive supply solutions to customers around the world.

AR

Mr. Abdur Rafay

Senior Business Development Executive

Mr. Rafay drives Cele's commercial growth and customer relationships, identifying new market opportunities and ensuring that every prospective customer receives a timely, practical supply response aligned with their operational requirements.

How We Operate

Asset-light. Network-driven. Always reachable.

Cele's strength is a qualified network of manufacturing partners, 50+ years of combined product and industry knowledge, and the trade management capability to move goods across international borders cleanly — so the product reaches your delivery point without you managing multiple intermediaries.

  • Technical product and specification knowledge
  • Qualified international manufacturing partners
  • Incoterms negotiation and documentation
  • Freight coordination, ocean and air
  • Customs brokerage and import compliance
  • Emergency and spot procurement
Work with Cele

Let's build something together.

Whether it's oilfield chemicals, industrial equipment, or intelligent software — tell us what you need and we'll route it to the right division.

Contact Cele